As the lead designer at Cardinal Health, I created materials for marketing medical supplies and devices. This included one-page documents, brochures, digital ads, and social media ads for existing products, new products, and ongoing campaigns.

Multichannel Campaign - SmartGown™ EDGE with ASSIST™ Instrument Pockets

Multichannel campaign work to support the launch of a new surgical gown with pockets and a holster on the chest. Designed for surgeons to keep their most frequently used tools at the ready to help support safe and efficient procedures and help reduce drops and delays.

Working with the product management team and copywriters, I concepted and designed these assets to support the launch and awareness campaigns for the new gown. The arrow pattern is taken from the shape made from the pockets on the gown to provide a reference back to the features of this new gown.

Multichannel Campaign - NTrainer™ System 2.0

As a member of the creative team with motion experience, I was responsible for creating these social lead generation and awareness assets to support the launch of a new enteral feeding pump that helps premature infants develop non-nutritive sucking skills for independent oral feeding.

Social Media

Paid and organic social designs to support Cardinal Health Medical Segment marketing efforts. After testing several iterations of posts for engagement, we found that multi-image “carousels” and animated posts performed best with our audiences.